Old North Farm

Old North Farm is a small farm located in the foothills of North Carolina. On one acre, they grow a variety of ingredients suited for the Carolina soil. Using simple, efficient growing systems at human scale, they focus on soil health, interdependence, and biodiversity. As stewards of the land and its teachings, they share knowledge, value the learning process, and honor growth.

Old North Farm is the heart center of Jamie Swofford and Keia Mastrianni, two people dedicated to building a rural economy together. They care for land and people in equal measure. Food is their love language.

Mindful & Good was hired as a design partner to build the sustainable brand by creating a brand strategy, logo design, custom illustrations, stationery, packaging, marketing collateral and website to help elevate the high quality and boutique products that are meticulously grown and foraged by Old North Farm.