INIZIO PIZZA NAPOLETANA
Inizio Pizza Napoletana
Inizio Pizza Napoletana is dedicated to the art and craft of true neapolitan-style pizza. Neapolitan-style pizza is the pinnacle of the artisan experience, stripped down to its purest expression of fresh ingredients, strict standards and expert craft. Inizio’s handcrafted pies are made with natural, organic and non-GMO ingredients, years of experience, intensive research and passion.
Mindful & Good was hired as a design partner to help with the full brand experience and to launch this new style of authentic neapolitan-style pizza to Charlotte. The new brand portrays old world Italian simplicity meets new fast paced modern day life while remaining authentic, humble and driven by passion. Following in the footsteps of the great neapolitan pizza traditions, the brand culture of Inizio invites you to gather around their table and experience pizza as you never have before. This rings true through the brand itself to how the customer is engaged at each location. Through design and the brand experience, the first location was such an overwhelming success that Inizio has grown to two locations in the Charlotte area and more to come in the future.
Web Design & Development
Client: Inizio Pizza Napoletana
Design Director & Designer: Rachel Martin
Messaging: Keia Mastrianni
Development: Joel Kuehn
Photography: Rémy Thurston
Diverse & Inclusive Workplace
Saving Food Waste
Sustainably Sourced Ingredients