OUR PASSION AND PURPOSE

We Work With Good People Who Do Good In The World

Our Studio

Mindful & Good is a B Corp Certified design studio dedicated to creating impactful brands that drive positive change. We collaborate with purpose-driven businesses, delivering honest, effective and stunning creativity backed by expert-level strategy. Our focus is on high-quality sustainable design, spanning branding, packaging, print, and digital, allowing us to innovate and solve problems with a positive impact.

Our sustainability expertise, commitment to social responsibility and honest intuition drive us to create compelling design to shape our world and culture for the greater good.

Our Manifesto

The world needs more good. Design with purpose. Be a force for good. Practice gratitude. Start a real and rich conversation. Get clear on how you define mindfulness. Practice a morning meditation. Bring thoughtfulness into your work. Create a better world. Live a life of purpose. Let that pedestrian cross the street. (We promise you won’t be late.) Use the word ‘design’ as a noun and a verb. Move the plants to a sunny spot in the house. Reduce the climate impact of your work. Be here now. Walk in faith. Evolve. Drive positive change. Bring your own container. Listen to your intuition. Focus on sustainability. Find crisp, clean fresh air. See the glimmer in everything. Respect the bike lane. Speak your new favorite four letter word – hope. Believe in Mother Earth. Invest time each year in causes and initiatives that light up your soul. Run outside. Let it go. Ask yourself – can I reuse or recycle this? Know that mindfulness is personal. Walk there. Grow herbs on your kitchen window sill. Make someone’s life a little easier today. Unplug. Read the label. Look at the world with your bright eyes and genuine spirit. Ask yourself – do I really need to purchase this? Purpose and passion work together. (They actually ignite each other.) Open the window, and take a big, deep breath in. Gift yourself a digital detox. Travel off grid. Find your middle path between minimal and modern. Seek innovative practices in mind, body and spirit. Eat local. Seek magic. Do good. We’re all in this together.

We are Mindful & Good.
Sustainable Design That Ignites Positive Change.

Our Services

We develop cohesive brand systems—from brand identity and packaging to websites and digital experiences—for purpose-driven businesses. Through strategic, sustainable design, we help brands inspire behavioral change, shift consumer habits, and create lasting value across all streams of sustainability.

Branding

Brand Identity
Brand Audit
Brand Positioning
Brand Strategy
Consumer Research
Copywriting
Naming

Print

Packaging Design
Environmental Design
Marketing Collateral
Merchandise & Apparel
Retail & Point of Sale
Signage & Wayfinding
Stationery Systems

Digital

Website Design
Ecommerce
Digital Marketing
Photography
Shopify & WordPress
Social Media Content
Video & Animation

Sustainability

Sustainability Consulting
Life Cycle Assessment (LCA)
Material Strategy
Messaging & Storytelling
Product Development
Supply Chain & Sourcing
Sustainable Packaging

 

We are a collaborative team of creative innovators, thought leaders, designers, writers, storytellers, and more, solving business challenges through strategy, branding and sustainable design.

At Mindful & Good, we believe design has the power to shape culture, shift perspectives, and ignite meaningful change. From day one, our mission has been clear: to use creativity as a force for good—helping brands not only look exceptional but also lead with purpose, integrity, and sustainability.

We exist to challenge the status quo, to design with intention, and to collaborate with brands that dare to make a difference. We believe that branding isn’t just about aesthetics—it’s about storytelling, impact, and crafting experiences that resonate on a deeper level.

We partner with businesses that align with our values—companies that care about people, the planet, and progress. Because when design is mindful, it has the power to create a ripple effect that extends far beyond the screen or the shelf.

Design for good. Design for impact. Design for a better future. That’s why we do what we do.

Our Leadership

Rachel Martin, Founder & Design Director of Mindful & Good

Rachel Martin
Founder & Creative Director

Rachel Martin is an award-winning designer, founder, entrepreneur and sustainability thought leader passionate about using the power of design to solve problems to shape our world and culture for the greater good. With over two decades of industry experience, she is responsible for some of the most highly awarded and widely recognized design work in the world. As an avid do-gooder and advocate for sustainability, Rachel believes designers have the power to lead the way in communicating the importance of positive social and environmentally responsible messages. She implements these values into her projects, her design studio and everyday life.

LinkedIn   |   Instagram

Our Process

1

DEFINE THE PROBLEM

Define the core challenges, opportunities, goals, constraints, audiences and desired outcomes for sustainability and positive change.

2

RESEARCH & DISCOVERY

Brand immersion, comprehensive analysis, market research and user insights to align and direct the brand’s vision and business direction.

3

DESIGN & DEVELOP

Blend creative design, visual elements, brand messaging and brand voice across channels tying in functionality and user experience to surpass goals.

4

EXECUTE & LAUNCH

Bring design concepts to fruition, ensure consistent branding across all touchpoints that create a unified and impactful introduction to the world.

5

ONGOING SUPPORT

Facilitate and scale your brand’s continuous evolution, embrace new opportunities, adapt to market shifts, explore growth avenues and ensure sustained success.

Press & Awards

We’re grateful and honored to have been recognized by these voices and publications over the years.