OUR PASSION AND PURPOSE

We Work With Good People Who Do Good In The World

Our Studio

Mindful & Good is a B Corp Certified design studio dedicated to creating impactful brands that drive positive change. We collaborate with purpose-driven businesses, delivering honest, effective and stunning creativity backed by expert-level strategy. Our focus is on high-quality sustainable design, spanning branding, packaging, print, and digital, allowing us to innovate and solve problems with a positive impact.

Our sustainability expertise, commitment to social impact and honest intuition drive us to create compelling design to shape our world and culture for the greater good. We welcome you to explore our work, and if you’re seeking a design partner to help your business to grow, we’d love to hear from you.

Our Manifesto

The world needs more good. Design with purpose. Be a force for good. Practice gratitude. Start a real and rich conversation. Get clear on how you define mindfulness. Practice a morning meditation. Bring thoughtfulness into your work. Create a better world. Live a life of purpose. Let that pedestrian cross the street. (We promise you won’t be late.) Use the word ‘design’ as a noun and a verb. Move the plants to a sunny spot in the house. Reduce the climate impact of your work. Be here now. Walk in faith. Evolve. Drive positive change. Bring your own container. Listen to your intuition. Focus on sustainability. Find crisp, clean fresh air. See the glimmer in everything. Respect the bike lane. Speak your new favorite four letter word – hope. Believe in Mother Earth. Invest time each year in causes and initiatives that light up your soul. Run outside. Let it go. Ask yourself – can I reuse or recycle this? Know that mindfulness is personal. Walk there. Grow herbs on your kitchen window sill. Make someone’s life a little easier today. Unplug. Read the label. Look at the world with your bright eyes and genuine spirit. Ask yourself – do I really need to purchase this? Purpose and passion work together. (They actually ignite each other.) Open the window, and take a big, deep breath in. Gift yourself a digital detox. Travel off grid. Find your middle path between minimal and modern. Seek innovative practices in mind, body and spirit. Eat local. Seek magic. Do good. We’re all in this together.

We are Mindful & Good.
Sustainable Design That Ignites Positive Change.

Our Services

We work with natural, organic and purpose-driven businesses in food & beverage, health & wellness and sustainability. From start-up ventures to Fortune 500 companies, we design impactful brands that draw attention, open minds and drive purpose and prosperity. We help people adopt behavioral change, shift consumption and create value and opportunities across all streams of sustainability.

BRAND STRATEGY

Brand Positioning
Competitive Analysis
Market Research
Product Placement
Retail Strategy
Social Media Strategy

PACKAGING

Consumer Packaged Goods
Natural Food & Beverage Packaging
Packaging Design
Product Development
Sustainable Packaging
Specialty Grocery

BRANDING

Brand Audit
Brand Identity
Copywriting
Guidelines & Standards
Logo Design
Naming

PRINT

Exhibition
Environments & Spaces
Marketing Collateral
Stationery Systems
Retail & Point of Sale
Signage & Mural Design

ILLUSTRATION

Custom Typography
Graphic Elements
Iconography
Illustration
Infographics
Lettering

WEB & DIGITAL

Ecommerce
Photography
Social Media Content
Shopify, Webflow & WordPress
UX / UI
Website Design & Development

We are a design collaborative of creatives, thought leaders, designers, strategists, writers, photographers and more.

Meet Our Collaborative Team

Rachel Martin, Founder & Design Director of Mindful & Good

Rachel Martin

Founder & Creative Director of Mindful & Good

Meg Seitz

Brand Strategist, Writer, Founder & CEO of toth shop

Madison Dixon

Graphic Designer & Founder of Mad Goat Studio

Rhonda Sergeant, Freelance Designer

Rhonda Sergeant

Graphic Designer & Project Manager

Select Clients

Exceptional design isn’t created alone that’s why we’ve been collaborating and partnering with talented folks since our founding in 2000. Our clients not only keep us afloat but are long-term friends, colleagues and creative thinkers that drive our passion for sustainable and socially responsible design. Below are a few of the great sustainable brands and clients we get to work with.

AGRICULTURE & FARMING

Dogwood Meadows Farm
Good Karma Ranch
Hoffner Organic Farms
Jubilee Farms
Know Your Farms
Louis Dreyfus
Old North Farm
Shamrock Gardens
The Chef’s Farmer

CIVIC & CULTURE

AIGA
Building Community Charlotte
Charlotte Center City Partners
Charlotte-Mecklenburg Schools
City of Charlotte
Foundation for the Carolinas
Mecklenburg County
National Building Museum
Poetry Society of America
Queen City Forward
University City Partners

FOOD & BEVERAGE

ARDR Hospitality Group
Belovd Food
Distillery 43
Eight + Sand Kitchen
Finicky Foods
FoodRoute
For the Love of Dutch
Free Range Brewing
Freshlist
Gibson Mill Market
Gracious Kitchen
Harper’s Restaurant Group
Heirloom Restaurant
IH Brands
IMEX Management
Inizio Pizza Napoletana
Maíz Agua Sal
Milk Glass Pie
Muddy River Distillery
New Belgium Brewing
Nena’s Meats & Provisions
Nourish Plant-Based Food
Old North Shrub
PepsiCo
Pure Intentions Coffee
Salud Cerveceria
Vita da Pizza

HEALTH & WELLNESS

Cevari Naturals
Esthetics
Four Seasons Hotel
Santé Se Richès Haiti Medical Clinic
Sweet’s Elderberry
Vigilant Healthcare

SUSTAINABILITY

Charlotte Food Innovation District
Charlotte Green Alliance
Domtar
Gibson Mill
Green Drinks Charlotte
Mecklenburg County Park & Recreation
National Academy of Environmental Design
Partners for Parks
Piedmont Culinary Guild
PitchBreakfast
Rivendell Farms of the Carolinas
Social Innovators Collective
Sustain Charlotte
Xylem Water Solutions