Mindful & Good is a B Corp Certified design studio dedicated to creating impactful brands that drive positive change. We collaborate with purpose-driven businesses, delivering honest, effective and stunning creativity backed by expert-level strategy. Our focus is on high-quality sustainable design, spanning branding, packaging, print, and digital, allowing us to innovate and solve problems with a positive impact.
Our sustainability expertise, commitment to social impact and honest intuition drive us to create compelling design to shape our world and culture for the greater good. We welcome you to explore our work, and if you’re a socially conscious business seeking a design partner, we’d love to hear from you.
We work with sustainable, natural, fair trade, organic and purpose-driven businesses in food & beverage, health & wellness and sustainability. From start-up ventures to Fortune 500 companies, we help you to define and grow your brand to best resonate with conscious consumers. We help people adopt behavioral change, shift consumption and create value and opportunities across all streams of sustainability.
Social Media Strategy
Consumer Packaged Goods
Natural Food & Beverage Packaging
Guidelines & Standards
Environments & Spaces
Retail & Point of Sale
Signage & Mural Design
WEB & DIGITAL
Social Media Content
Shopify, Webflow & WordPress
UX / UI
Website Design & Development
We are a design collaborative of creatives, thought leaders, designers, strategists, writers, photographers and more.
Meet Our Collaborative Team
Exceptional design isn’t created alone that’s why we’ve been collaborating and partnering with talented folks since our founding in 2000. Our clients not only keep us afloat but are long-term friends, colleagues and creative thinkers that drive our passion for sustainable and socially responsible design. Below are a few of the great sustainable brands and clients we get to work with.
AGRICULTURE & FARMING
Dogwood Meadows Farm
Good Karma Ranch
Hoffner Organic Farms
Know Your Farms
Old North Farm
The Chef’s Farmer
CIVIC & CULTURE
Building Community Charlotte
Charlotte Center City Partners
City of Charlotte
Foundation for the Carolinas
National Building Museum
Poetry Society of America
Queen City Forward
University City Partners
FOOD & BEVERAGE
Eight + Sand Kitchen
For the Love of Dutch
Free Range Brewing
Gibson Mill Market
Harper’s Restaurant Group
Inizio Pizza Napoletana
Maíz Agua Sal Tortilleria
Milk Glass Pie
Muddy River Distillery
New Belgium Brewing
Nena’s Meats & Provisions
Nourish Plant-Based Food
Old North Shrub
Pure Intentions Coffee
Vita da Pizza
HEALTH & WELLNESS
Four Seasons Hotel
Santé Se Richès Haiti Medical Clinic
Charlotte Food Innovation District
Charlotte Green Alliance
Green Drinks Charlotte
Mecklenburg County Park & Recreation
National Academy of Environmental Design
Partners for Parks
Piedmont Culinary Guild
Rivendell Farms of the Carolinas
Social Innovators Collective
Xylem Water Solutions
The world needs more good. Design with purpose. Be a force for good. Practice gratitude. Start a real and rich conversation. Get clear on how you define mindfulness. Practice a morning meditation. Bring thoughtfulness into your work. Create a better world. Live a life of purpose. Let that pedestrian cross the street. (We promise you won’t be late.) Use the word ‘design’ as a noun and a verb. Move the plants to a sunny spot in the house. Reduce the climate impact of your work. Be here now. Walk in faith. Evolve. Drive positive change. Bring your own container. Listen to your intuition. Focus on sustainability. Find crisp, clean fresh air. See the glimmer in everything. Respect the bike lane. Speak your new favorite four letter word – hope. Believe in Mother Earth. Invest time each year in causes and initiatives that light up your soul. Run outside. Let it go. Ask yourself – can I reuse or recycle this? Know that mindfulness is personal. Walk there. Grow herbs on your kitchen window sill. Make someone’s life a little easier today. Unplug. Read the label. Look at the world with your bright eyes and genuine spirit. Ask yourself – do I really need to purchase this? Purpose and passion work together. (They actually ignite each other.) Open the window, and take a big, deep breath in. Gift yourself a digital detox. Travel off grid. Find your middle path between minimal and modern. Seek innovative practices in mind, body and spirit. Eat local. Seek magic. Do good. We’re all in this together.
We are Mindful & Good.
Sustainable Design That Ignites Positive Change.
Press & Awards
We’re grateful and honored to have been recognized by these voices, brands and publications over the years.
Guide to Creating Sustainable CPG Packaging
Skip the Small Talk Podcast with Julia Fay: Owning a Niche Business
BrandBuilders Podcast with Rachel Martin of Mindful & Good
Impact Stories: Meet Mindful & Good: A Way of Being & A Brand
Charlotte Is Creative: Igniting Positive Change Through Sustainable Design
Graphic Design USA: Responsible Designers To Watch
Charlotte Agenda: Top 31 Designers in Charlotte
#WeLoveCLT: Have you met Rachel Martin?
Charlotte Magazine: Keeping It Simple With Designer Rachel Martin
Creative Loafing: Sustainable Style: Rachel Martin
Creative Loafing: Rachel Martin Makes Edible Art
Charlotte Lately: Eating Local With Rachel Martin Design
Charlotte Business Journal: People on the Move: Rachel Martin
Core 77: Defining the Future of Design