Our Manifesto

The world needs more good. Design with purpose. Be a force for good. Practice gratitude. Start a real and rich conversation. Get clear on how you define mindfulness. Practice a morning meditation. Bring thoughtfulness into your work. Create a better world. Live a life of purpose. Let that pedestrian cross the street. (We promise you won’t be late.) Use the word ‘design’ as a noun and a verb. Move the plants to a sunny spot in the house. Reduce the climate impact of your work. Be here now. Walk in faith. Evolve. Drive positive change. Bring your own container. Listen to your intuition. Focus on sustainability. Find crisp, clean fresh air. See the glimmer in everything. Respect the bike lane. Speak your new favorite four letter word – hope. Believe in Mother Earth. Invest time each year in causes and initiatives that light up your soul. Run outside. Let it go. Ask yourself – can I reuse or recycle this? Know that mindfulness is personal. Walk there. Grow herbs on your kitchen window sill. Make someone’s life a little easier today. Unplug. Read the label. Look at the world with bright eyes and genuine spirit. Ask yourself – do I really need to purchase this? Purpose and passion work together. (They actually ignite each other.) Open the window, and take a big, deep breath in. Gift yourself a digital detox. Travel off the grid. Find your middle path between minimal and modern. Seek innovative practices in mind, body and spirit. Eat local. Seek magic. Do good. We’re all in this together.

We are Mindful & Good.
Sustainable Design That Ignites Positive Change.

OUR PASSION AND PURPOSE

We Work With Good People Who Do Good In The World

Our Studio

Mindful & Good is a sustainable and socially responsible design studio that works with conscious businesses who are committed to social value and want to create a better world. We deliver honest, effective and stunning creativity. We lead with expert level strategy fueled by purpose and passion. We are devoted to high quality sustainable design focused on branding, packaging, print and digital to innovatively solve problems and ignite positive change. Our sustainability expertise, commitment to social impact and honest intuition drive us to create compelling design to shape our world and culture for the greater good.

Our Services

We work with sustainable, natural, fair trade, organic and socially conscious businesses in food and beverage, agriculture, wellness and sustainability. We partner with organizations from start-up ventures to Fortune 500 companies to help define and grow brands that best resonate with the right consumer, help people adopt behavioral change, shift consumption and create value and opportunities across all streams of sustainability.

BRAND STRATEGY

Brand Positioning
Competitive Analysis
Market Research
Product Placement
Retail Strategy
Social Content & Strategy

PACKAGING

Brand & Package Consulting
Natural Food & Beverage Packaging
Product Development
Product Packaging
Sustainable Packaging & Certifications
Specialty Grocery

BRANDING

Branding
Brand Identity
Copywriting
Guidelines & Standards
Logo Design
Naming

PRINT

Exhibition
Environments & Spaces
Marketing Collateral
Stationery Systems
Retail & Point of Sale
Signage & Mural Design

ILLUSTRATION

Art Direction
Custom Typography
Graphic Elements
Hand Lettering
Icon Design
Illustration

DIGITAL

Content Creation
Digital Media
Interactive Design
Photography
UX/UI
Website Design & Development

We Are A Design Collaborative

Mindful & Good is an independently run design studio that operates as a design collaborative. This means we unite our network of thought leaders and expert partners including designers, brand strategists, web developers, writers, photographers and more to create just the right customized fit to best suit each client’s needs.

By operating as a small and mighty collective, we stay nimble, innovative and fresh. We’ve learned through extensive experience that these creative collaborations that foster a cross-pollination of disciplines, inspire high-level design thinking and ultimately create truly effective and powerful design solutions.

Meet Some Of Our Collaborative Team

Rachel Martin, Founder & Design Director at Mindful & Good Rachel Martin
Founder & Design Director at Mindful & Good

Recognized as one of the “100 Most Talented and Influential Creatives Working Today” by HOW Magazine, Rachel Martin is a designer with over 20 years of professional design experience. As an avid do-gooder and advocate for sustainability, Rachel believes designers have the power to lead the way in communicating the importance of positive social and environmentally responsible messages. She implements these values into her projects, the studio and everyday life.

Martin began her career in advertising at BBDO Worldwide in New York City where she designed campaigns with Bayer, Campbell’s, FedEx, PepsiCo and Visa. Before moving to Charlotte in 2007, she served as a senior designer and project manager for Louis Dreyfus, an international group of diversified businesses that is one of the largest privately held companies in the world.

She is the former AIGA National Director of The Living Principles for Design and served over 10 years on AIGA Charlotte’s executive board. She has also been a member of Design Can Change, DESIGN 21: Social Design Network, Ladies of Letterpress, Piedmont Culinary Guild, U.S. Green Building Council and AIGA, the professional association for design, where she helped launch AIGA’s sustainability and “Design for Good” initiatives across the nation.

Martin holds a Bachelor of Science degree in Fine Arts & Graphic Design from Hofstra University and a certification in Advanced Design Thinking from IDEO.

Madison Dixon
Freelance Graphic Designer

Through Madison’s years of designing, she has found a fascination with understanding entrepreneurs’ and business owners’ stories, and visually bringing that story to life. She has a background and focus in brand identity, logo design, packaging and advertising. If you are passionate about what you do, she is passionate right there with you. She believes every project is an opportunity to create something meaningful and beautiful.

Keia Mastrianni, Writer

Keia Mastrianni
Freelance Writer

Keia Mastrianni is a freelance writer and copywriter who has worked in the branding space for over 15 years. She is an alumni of the Creative Circus in Atlanta, Georgia and focuses on food and beverage clients. She is an advocate for good food practices and area farmers.

Meg Seitz, Founder of toth shop

Meg Seitz
Founder & Chief Creative Officer
at toth shop

An English major who went to business school, Meg Seitz is the Founder and Chief Creative Officer of toth shop – a content strategy and storytelling shop driven to tell good human stories for impact across marketing, branding, communications and public relations.

Rhonda Sergeant, Freelance Designer

Rhonda Sergeant
Freelance Graphic Designer & Project Manager

Rhonda Sergeant is a transplant from the Midwest but has made her home in Charlotte for the last 14 years. She started her career in publication design and over time moved into an Art Director role when she and a small team started a lifestyle publication in the Chicago suburb of Naperville. Rhonda now is a freelancer in Charlotte specializing in print design with experience in publication design, branding and collateral. She’s also has a flare for project management and laser-sharp focus for production and cleaning up files.

Select Clients

Exceptional design isn’t created alone that’s why we’ve been collaborating and partnering with talented folks since our founding in 2000. Our clients not only keep us afloat but are long-term friends, colleagues and creative thinkers that drive our passion for sustainable and socially responsible design. Below are a few of the great sustainable brands and clients we get to work with.

AGRICULTURE & FARMING

Dogwood Meadows Farm
Good Karma Ranch
Hoffner Organic Farms
Jubilee Farms
Know Your Farms
Louis Dreyfus
Shamrock Gardens
The Chef’s Farmer

CIVIC & CULTURE

AIGA
Building Community Charlotte
Charlotte Center City Partners
Charlotte-Mecklenburg Schools
City of Charlotte
Foundation for the Carolinas
Mecklenburg County
National Building Museum
Poetry Society of America
Queen City Forward
University City Partners

FOOD & BEVERAGE

Eight + Sand Kitchen
For The Love of Dutch
Free Range Brewing
Freshlist
Gibson Mill Market
Harper’s Restaurant Group
Heirloom Restaurant
IMEX Management
Inizio Pizza Napoletana
Milk Glass Pie
Muddy River Distillery
New Belgium Brewing
Nena’s Meats & Provisions
Nourish
Old North Shrub
Piedmont Culinary Guild
Pure Intentions Coffee
Salud Cerveceria
TCM Brewing

HEALTH & WELLNESS

Esthetics
Four Seasons Hotel
Mecklenburg County Park & Recreation
Santé Se Richès Haiti Medical Clinic
Sweet’s Syrup
Vigilant Healthcare

SUSTAINABILITY

Charlotte Food Innovation District
Charlotte Green Alliance
Domtar
Gibson Mill
Green Drinks Charlotte
National Academy of Environmental Design
Partners for Parks
PitchBreakfast
Rivendell Farms of the Carolinas
Social Innovators Collective
Sustain Charlotte
Xylem

Press & Awards

We’re grateful and honored to have been recognized by these voices, brands and publications over the years. Thank you.