Mindful & Good is a sustainable and socially responsible design studio that works with purpose-driven businesses who want to create a better world. We deliver honest, effective and stunning creativity led with expert level strategy. We are devoted to high quality sustainable design focused on branding, packaging, print and digital to innovatively solve problems and ignite positive change.
Our sustainability expertise, commitment to social impact and honest intuition drive us to create compelling design to shape our world and culture for the greater good. We welcome you to take a look at our work, and if you have a socially conscious business looking for a design partner, please contact us!
We work with sustainable, natural, fair trade, organic and purpose-driven businesses in food & beverage, health & wellness and sustainability. From start-up ventures to Fortune 500 companies, we help you to define and grow your brand to best resonate with conscious consumers. We help people adopt behavioral change, shift consumption and create value and opportunities across all streams of sustainability.
Social Content & Strategy
Brand & Package Consulting
Natural Food & Beverage Packaging
Sustainable Packaging & Certifications
Guidelines & Standards
Environments & Spaces
Retail & Point of Sale
Signage & Mural Design
DIGITAL & WEB
Website Design & Development
We are a design collaborative of experts, thought leaders, designers, brand strategists, creatives, developers, writers, photographers and more.
Meet Our Collaborative Team
Founder & Design Director of Mindful & Good
Recognized as one of the “100 Most Talented and Influential Creatives Working Today” by HOW Design, Rachel Martin is a designer with over 22 years of professional design experience. As an avid do-gooder and advocate for sustainability, Rachel believes designers have the power to lead the way in communicating the importance of positive social and environmentally responsible messages. She implements these values into her projects, the studio and everyday life.
Martin began her career in advertising at BBDO Worldwide in New York City where she designed campaigns with Bayer, Campbell’s, FedEx, PepsiCo and Visa. Before moving to Charlotte in 2007, she served as a senior designer and project manager for Louis Dreyfus, an international group of diversified businesses that is one of the largest privately held companies in the world.
She is the former AIGA National Director of The Living Principles for Design and served over 10 years on AIGA Charlotte’s executive board. She has also been a member of Design Can Change, UNESCO Social Design Network, Ladies of Letterpress, Piedmont Culinary Guild, U.S. Green Building Council and AIGA, the professional association for design, where she helped launch AIGA’s sustainability and “Design for Good” initiatives across the nation.
Martin holds a Bachelor of Science degree in Fine Arts & Graphic Design from Hofstra University and a certification in Advanced Design Thinking from IDEO.
Freelance Graphic Designer
Through Madison’s years of designing, she has found a fascination with understanding entrepreneurs’ and business owners’ stories, and visually bringing that story to life. She has a background and focus in brand identity, logo design, packaging and advertising. If you are passionate about what you do, she is passionate right there with you. She believes every project is an opportunity to create something meaningful and beautiful.
Keia Mastrianni is a freelance writer and copywriter who has worked in the branding space for over 15 years. She is an alumni of the Creative Circus in Atlanta, Georgia and focuses on food and beverage clients. She is an advocate for good food practices, area farmers and connecting local food systems.
Founder & Chief Creative Officer of toth shop
An English major who went to business school, Meg Seitz is the Founder and Chief Creative Officer of toth shop – a content strategy and storytelling shop driven to tell good human stories for impact across marketing, branding, communications and public relations.
Freelance Designer & Project Manager
Rhonda Sergeant is a transplant from the Midwest but has made her home in Charlotte since 2007. She started her career in publication design and over time moved into an Art Director role when she and a small team started a lifestyle publication in the Chicago suburb of Naperville. Rhonda now is a freelancer in Charlotte specializing in print design with experience in publication design, branding and collateral. She’s also has a flare for project management and laser-sharp focus for production and cleaning up files.
Exceptional design isn’t created alone that’s why we’ve been collaborating and partnering with talented folks since our founding in 2000. Our clients not only keep us afloat but are long-term friends, colleagues and creative thinkers that drive our passion for sustainable and socially responsible design. Below are a few of the great sustainable brands and clients we get to work with.
AGRICULTURE & FARMING
Dogwood Meadows Farm
Good Karma Ranch
Hoffner Organic Farms
Know Your Farms
Old North Farm
The Chef’s Farmer
CIVIC & CULTURE
Building Community Charlotte
Charlotte Center City Partners
City of Charlotte
Foundation for the Carolinas
National Building Museum
Poetry Society of America
Queen City Forward
University City Partners
FOOD & BEVERAGE
Eight + Sand Kitchen
For the Love of Dutch
Free Range Brewing
Gibson Mill Market
Harper’s Restaurant Group
Inizio Pizza Napoletana
Maíz Agua Sal Tortilleria
Milk Glass Pie
Muddy River Distillery
New Belgium Brewing
Nena’s Meats & Provisions
Nourish Plant-Based Food
Old North Shrub
Pure Intentions Coffee
Vita da Pizza
HEALTH & WELLNESS
Four Seasons Hotel
Santé Se Richès Haiti Medical Clinic
Charlotte Food Innovation District
Charlotte Green Alliance
Green Drinks Charlotte
Mecklenburg County Park & Recreation
National Academy of Environmental Design
Partners for Parks
Piedmont Culinary Guild
Rivendell Farms of the Carolinas
Social Innovators Collective
Xylem Water Solutions
Press & Awards
We’re grateful and honored to have been recognized by these voices, brands and publications over the years. Thank you.
Guide to Creating Sustainable CPG Packaging
Skip the Small Talk Podcast with Julia Fay: Owning a Niche Business
BrandBuilders Podcast with Rachel Martin of Mindful & Good
Impact Stories: Meet Mindful & Good: A Way of Being & A Brand
Charlotte Is Creative: Igniting Positive Change Through Sustainable Design
Graphic Design USA: Responsible Designers To Watch
Charlotte Agenda: Top 31 Designers in Charlotte
#WeLoveCLT: Have you met Rachel Martin?
Charlotte Magazine: Keeping It Simple With Designer Rachel Martin
Creative Loafing: Sustainable Style: Rachel Martin
Creative Loafing: Rachel Martin Makes Edible Art
Charlotte Lately: Eating Local With Rachel Martin Design
Charlotte Business Journal: People on the Move: Rachel Martin
Core 77: Defining the Future of Design