OUR PASSION AND PURPOSE

We Work With Good People Who Do Good In The World

Our Studio

Mindful & Good is a B Corp Certified design studio dedicated to creating impactful brands that drive positive change. We collaborate with purpose-driven businesses, delivering honest, effective and stunning creativity backed by expert-level strategy. Our focus is on high-quality sustainable design, spanning branding, packaging, print, and digital, allowing us to innovate and solve problems with a positive impact. Our sustainability expertise, commitment to social responsibility and honest intuition drive us to create compelling design to shape our world and culture for the greater good.

Our Services

We work with natural, organic and purpose-driven businesses in food & beverage, health & wellness and sustainability. From start-up ventures to Fortune 500 companies, we design impactful brands that draw attention, open minds and drive purpose and prosperity. We help people adopt behavioral change, shift consumption and create value and opportunities across all streams of sustainability.

Branding

Brand Identity
Brand Audit
Brand Positioning
Brand Strategy
Consumer Research
Copywriting
Naming

Print

Packaging Design
Environmental Design
Marketing Collateral
Merchandise & Apparel
Retail & Point of Sale
Signage & Wayfinding
Stationery Systems

Digital

Website Design
Ecommerce
Digital Marketing
Photography
Shopify & WordPress
Social Media Content
Video & Animation

Sustainability

Sustainability Consulting
Life Cycle Assessment (LCA)
Material Strategy
Messaging & Storytelling
Product Development
Supply Chain & Sourcing
Sustainable Packaging

We are a collaborative team of creatives, thought leaders, designers, writers, storytellers and more solving business challenges through brand strategy and design.

Meet Our Collaborative Partners

Rachel Martin, Founder & Design Director of Mindful & Good

Rachel Martin

Founder & Creative Director of Mindful & Good

Meg Seitz

Brand Strategist, Writer, Founder & CEO of toth shop

Madison Dixon

Graphic Designer & Founder of Mad Goat Studio

Rhonda Sergeant, Freelance Designer

Rhonda Sergeant

Freelance Graphic Designer & Project Manager

Our Process

1

DEFINE THE PROBLEM

Define the core challenges and opportunities, project goals, constraints, target audience and desired outcomes for positive change.

2

RESEARCH & DISCOVERY

Brand immersion, comprehensive analysis, market research and user insights to align and direct the brand’s trajectory.

3

DESIGN & DEVELOP

Blend creative design, visual elements and brand voice across channels tying in functionality and user experience to surpass goals.

4

EXECUTE & LAUNCH

Bring design concepts to fruition, ensure consistent branding across all touchpoints that create a unified and impactful introduction to the world.

5

ONGOING BRAND SUPPORT

Facilitate and scale your brand’s continuous evolution, embrace new opportunities, adapt to market shifts, explore growth avenues and ensure sustained success.