The first legal rum distillery in North Carolina since prohibition making high quality rum by using premium ingredients, handcrafted recipes and custom-built stills.

Muddy River Distillery


Founded by Robbie and Caroline Delaney in 2011, Muddy River Distillery creates small batch, premium, award winning craft rums that are distilled, aged and bottled by hand using as many local ingredients as possible.

Mindful & Good helped to rebrand Muddy River Distillery by creating a brand strategy, new logo design and graphic elements, a cohesive sustainable packaging line, environmental graphics, promotions and marketing print collateral. With the rebrand and new design, sales increased by 300% helping the local distillery gain distribution and brand awareness throughout the U.S. and into Canada. Muddy River Distillery is currently expanding into a 20,000 SF historic cotton mill in Mount Holly, NC that they are rehabbing as an adaptive reuse space for their new distillery, tasting room, cocktail bar and event space. Mindful & Good is grateful to have played a small part in their steady growth through truly effective and powerful design solutions that bring value.

“Working with Mindful & Good has been amazing. They rebranded us including our logo, marketing materials and redesigned our packaging which has really elevated our business and brand to be more cohesive between our products. Our new packaging really pops on the store shelf and looks so professional. Their design aesthetic is clean and classic with a fun upbeat vibe. They are great listeners and took the good parts of what we wanted and explained and improved on other areas of the brand. Mindful & Good made our brand even better than what we could have ever imagined.”
– Caroline Delaney, Founder & Distiller, Muddy River Distillery

Brand Strategy

Client: Muddy River Distillery
Design Director & Designer: Rachel Martin
Messaging: Patrick Saleeby
Photography: Rémy Thurston Photography & Shrimp & Grisettes

Adaptive Reuse Space
Family Owned & Operated
Sustainable Packaging
Sustainably Sourced Ingredients