MUDDY RIVER DISTILLERY

The first legal rum distillery in North Carolina since prohibition making high quality rum by using premium ingredients, handcrafted recipes and custom-built stills.

Muddy River Distillery

 

Founded by Robbie and Caroline Delaney in 2011, Muddy River Distillery creates small batch, premium, award winning craft rums that are distilled, aged and bottled by hand using as many local ingredients as possible.

Mindful & Good was hired as a design partner in helping to rebrand Muddy River Distillery by creating a brand strategy, new logo design, cohesive packaging line, environmental graphics, promotions and marketing collateral. With the help of the new brand, demand and sales increased and Muddy River Distillery increased production from 300 bottles of rum per day to over 1,000 bottles of rum per day.

SERVICES
Brand Strategy
Branding & Logo Design
Illustration
Packaging
Print

TEAM
Client: Muddy River Distillery
Design Director & Designer: Rachel Martin
Messaging: Patrick Saleeby
Photography: Rémy Thurston

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