MUDDY RIVER DISTILLERY

The first legal rum distillery in North Carolina since prohibition making high quality rum by using premium ingredients, handcrafted recipes and custom-built stills.

Muddy River Distillery

Founded by Robbie and Caroline Delaney in 2011, Muddy River Distillery creates small batch, premium, award winning craft rums that are distilled, aged and bottled by hand using as many local ingredients as possible.

Mindful & Good helped to rebrand Muddy River Distillery by creating a brand strategy, new logo design, a cohesive sustainable packaging line, environmental graphics, promotions and marketing collateral. With the help of the new brand and packaging, demand and sales increased by 500% in the first year, helping the local distillery expand throughout the U.S. and into Canada.

SERVICES
Brand Strategy
Branding
Illustration
Packaging
Print

COLLABORATORS
Client: Muddy River Distillery
Design Director & Designer: Rachel Martin
Messaging: Patrick Saleeby
Photography: Rémy Thurston Photography & Shrimp & Grisettes

SUSTAINABILITY STATS
Family Owned & Operated
Sustainable Packaging
Sustainably Sourced Ingredients