MUDDY RIVER DISTILLERY
The first legal rum distillery in North Carolina since prohibition making high quality rum by using premium ingredients, handcrafted recipes and custom-built stills.
Muddy River Distillery
Founded by Robbie and Caroline Delaney in 2011, Muddy River Distillery creates small batch, premium, award winning craft rums that are distilled, aged and bottled by hand using as many local ingredients as possible.
Mindful & Good helped to rebrand Muddy River Distillery by creating a brand strategy, new logo design, a cohesive sustainable packaging line, environmental graphics, promotions and marketing collateral. With the help of the new brand and packaging, demand and sales increased by 500% in the first year, helping the local distillery expand throughout the U.S. and into Canada.
Client: Muddy River Distillery
Design Director & Designer: Rachel Martin
Messaging: Patrick Saleeby
Photography: Rémy Thurston Photography & Shrimp & Grisettes
Family Owned & Operated
Sustainably Sourced Ingredients