Domtar makes products that people around the world rely on every day. They design, manufacture, market and distribute a wide variety of pulp, paper and personal care products, from candy wrappers to copy paper and beyond.
As Domtar was expanding into the pulp market, they needed help to communicate their story of sustainable forestry practices and being a trusted and innovative supplier of pulp (the plant-based cellulose fibers that are an essential building block for a variety of products). Domtar hired Mindful & Good to help create a sustainable design series of brochures and collateral to communicate the Domtar story of being a leader in innovative pulp products and their environmental commitment. From the series, the company was able to grow it’s pulp business to sell in over 40 countries worldwide.