Xylem is a leading water technology company committed to “solving water” by creating innovative and smart technology solutions to meet the world’s water, wastewater and energy needs.



Xylem is focused on helping customers solve their most challenging production and compliance issues. They offer solutions across the complete water cycle that combine leading technologies to enhance water sustainability practices by treating water, transporting it to where it is needed and cleaning it to meet any effluent or reuse challenge.

Xylem hired Mindful & Good as a design partner in helping with their brand strategy and design a brochure system and collateral that would communicate how Xylem enables the smarter use of water in various Food & Beverage markets: soft drinks, juices, bottle water, alcoholic beverages, fruits, vegetables, dairy, meat, poultry and seafood. With a refreshing, minimal and clean approach, Xylem was able to continue the design system with their in-house team and create sales materials to help their business grow by 25 percent.

Brand Strategy

Client: Xylem
Design Director & Designer: Rachel Martin

100% Renewable Energy
Design for Circularity
Diverse & Inclusive Workplace
Resilient & Environmentally Responsible Supply Chain
Sustainable Print Production
Water Use Reduction & Stewardship