A family-owned and operated certified organic dairy farm located in North Carolina.

Hoffner Organic Farms


Hoffner Organic Farms hired Mindful & Good as a design partner in helping to build the brand by creating a brand strategy and logo design. The farm’s new logo was designed based on a vintage milk bottle cap that hints at Hoffner Organic Farms’ history as a third generation dairy farm that raises 300 head of Holstein dairy cattle for milk and meat and also sells milk to Organic Valley Co-op. Even though the farm has expanded its goods to wheat flour, freshly ground barley and certified organic vegetables, the logo portrays a period of time that is the foundational roots for the small family-owned farm.

Brand Strategy
Branding & Logo Design

Client: Hoffner Organic Farms
Design Director & Designer: Rachel Martin