SUPERLIFE

SuperLife is committed to empowering individuals to live their greatest lives by embracing personalized wellness and fostering a deeper connection with nature and community.

SuperLife

SuperLife is a holistic wellness podcast and platform created by Darin Olien, co-host of the Emmy™ Award-winning and #1 Netflix docuseries Down to Earth with Zac Efron, as well as a New York Times bestselling author and podcast host. SuperLife is dedicated to empowering individuals to live their greatest lives by embracing personalized wellness and fostering a deeper connection with nature and community.

At Mindful & Good, we developed the SuperLife brand with inspiration drawn from humanity’s profound connection to the natural world. The design reflects the intricate web of life that sustains our physical, mental, and spiritual well-being—an interconnectedness akin to the underground networks trees and fungi use to communicate and thrive. The brand’s visual elements highlight how the earth grounds us with stability, water flows through us with renewal, and nature teaches us lessons of resilience, healing, and connection.

The SuperLife identity embodies the brand’s mission to guide individuals toward health, wealth, and freedom through holistic wellness practices. Our design captures a balance of modernity and timelessness, symbolizing the integration of innovation with nature’s wisdom. From its thoughtful logo design to its vibrant visual language, the brand reflects SuperLife’s commitment to empowering individuals to self-actualize and thrive within a supportive community.

By honoring the cycles of nature and humanity’s place within them, SuperLife inspires balance, harmony, and a renewed perspective on wellness, encouraging individuals to live fully and intentionally.

SERVICES
Brand Strategy
Brand Identity
Illustration

COLLABORATORS
Client: Darin Olien, SuperLife
Creative Director & Designer: Rachel Martin

SUSTAINABILITY STATS
Design for Circularity
Environmental Impact Solutions
Holistic Health & Wellness
Sustainability Education
Targeting Climate Change