CHARLOTTE VEGFEST

Charlotte Vegfest is a family-friendly event that celebrates healthy and compassionate living.

Charlotte VegFest

Charlotte VegFest is a beloved annual festival that promotes the benefits of a plant-based lifestyle through a vibrant community gathering. What began as a small, local event in 2012 has blossomed into a major festival, with over 100 vendors and thousands of attendees each year. As the festival continued to grow, it needed a fresh, engaging brand that reflected its evolution and broad appeal. That’s where Mindful & Good came in.

Our challenge was to elevate Charlotte VegFest’s brand to capture the energy and excitement of the event while staying true to its mission of promoting veganism and sustainability. We crafted a lively, colorful brand identity centered around playful plant-based illustrations and whimsical shapes. The vibrant colors and approachable logotype were designed to attract and welcome a diverse audience—from committed vegans to those exploring plant-based options for the first time.

This new identity emphasizes the festival’s fun, inclusive atmosphere and family-friendly vibe. The dynamic visuals and plant imagery symbolize the diversity of vegan options, aligning with Charlotte VegFest’s mission to celebrate healthy, sustainable, and compassionate living. Whether you’re a long-time vegan or just curious about the lifestyle, the rebrand ensures that Charlotte VegFest feels like a space for everyone to enjoy.

SERVICES
Brand Strategy
Brand Identity
Environmental Design
Illustration
Print

COLLABORATORS
Client: Charlotte VegFest
Creative Director & Designer: Rachel Martin

SUSTAINABILITY STATS
Connecting Food Systems
Diverse & Inclusive
Sustainability Education
Women-Led Non-Profit Board
Vegan