GIBSON MILL MARKET
Gibson Mill Market
Formerly known as the Gibson Manufacturing Company, Gibson Mill in Concord, NC has served as the fabric of the community since 1899 as a leading producer of American-made bedding, sheets and towels shipped all over the world. Today, this space, the historic Cannon Mills Company Plant No. 6, is one of the area’s largest adaptive reuse projects with a strong emphasis on environmental consciousness. It serves as a community-driven gathering spot with a locally sourced food hall, craft breweries, shops, office space and more. Though Gibson Mill’s purpose today has transformed since 1899, the heart of the mill is true to its roots – it serves as a strong stand for innovation, opportunity and tradition.
The final Gibson Mill Market brand logo reiterates the overall theme of sustainable placemaking by including an illustration of the historic weaving room building with the clerestory on it’s own that will house the new food hall and market. By combining the Gibson Mill logotype with the bold sans serif typeface for the word “Market”, which is based on type you’d find in old 19th century mill manuals, ties the two brands to work in sync with one another. In addition to the soft red portraying the brick shown throughout the property, it’s also an energizing color that encourages appetite, excitement, warmth and strength. The graphic elements, friendly statements and handrawn illustrations help to visually tell the story of what one can expect from visiting the Market.
Branding & Logo Design
Web Design & Development
Client: Gibson Mill / Southpaw Investors
Design Director & Designer: Rachel Martin
Brand Messaging: Meg Seitz
Marketing & Social Media: Black Wednesday
Photography: Sarah Slusarick Photography
Architect: d3 Studio
General Contractor: Liles Construction Co
Signage System Fabrication: Rite Lite