A speaker and project series featuring national thought leaders presented by the City of Charlotte, Charlotte Center City Partners and the Knight Foundation.

Building Community


Building Community, a speaker and project series featuring national thought leaders, works with residents and leaders to move the needle on key issues related to the city’s built environment.

Mindful & Good was hired by the Building Community team as a design partner in helping to build the brand and engage the Charlotte community to get involved. The brand demonstrates connectivity through the motion of intersected and connected lines, landscapes, community and the built environment. The lines move, intersect and cross throughout the brand connecting the various community elements along the way. These paths intersect and intertwine with residents and local leaders working together on methods and strategies toward positive change for our city.

Brand Strategy
Branding & Logo Design

Clients: Charlotte Center City Partners, the City of Charlotte and Knight Foundation
Design Director & Designer: Rachel Martin