Belovd Food

Belovd Food is a wellness lifestyle brand designed for individuals who believe in the power of functional foods to enhance their overall joy, health, and well-being. The brand inspires people to feel good from within, deep into their soul, while reminding them of their inherent worth and that they deserve to be loved. With the tagline “Be Happy. Be Healthy. Belovd.,” the brand embodies its mission of self-love and connection.

Mindful & Good created a comprehensive branding and packaging system for Belovd Food to reflect the premium, natural quality of their spirulina-based products. At the core of the design is a mandala, symbolizing nature, harmony, and the circle of life, which visually connects the brand’s ethos to its ingredients. The cocoa pods spiraling together into the mandala design represent the pure cacao and superfood spirulina found in every product. The refined logotype conveys high-end quality, while the scripted tagline adds a human, approachable touch. A minimalistic blue color palette ties the brand to the earth, water, and nature, reinforcing the connection to spirulina.

For the packaging of their first product, Cocoalina Superbars, Mindful & Good combined the custom logotype with playful abstract illustrations, artistic patterns, and textures to highlight the flavors and elevate the appeal of spirulina. This thoughtful design approach helped Belovd Food expand its distribution into several wholesale accounts and specialty retail locations, leading to a 200% increase in profits.

Beyond design, Mindful & Good helped Belovd Food reduce their environmental impact by introducing compostable packaging and connecting them with Crown Town Compost to manage food waste and work toward becoming a low-waste operation. Through sustainability consulting, we guided Belovd Food in adopting better sourcing practices and integrating environmentally conscious strategies into their business model, allowing them to make a profit while making a difference.