Sonreír Coffee

Sonreír Coffee Company is a proud second-generation, Latin-owned, San Francisco based coffee brand that blends vibrant traditions with entrepreneurial spirit. They bring the café experience to your home with light-roast coffee crafted to inspire energy and happiness, while staying true to the natural flavors intended by its growers. Rooted in heritage, Sonreír fosters deep relationships with trusted farmers, ensuring every cup is sustainably and ethically sourced, reflecting the care, connection, and passion behind it. This is more than just coffee—Sonreír is a tribute to Mexican heritage, celebrating rich cultural traditions and a commitment to modern-day healthy living. With plant-based, health-conscious ingredients that keep sugar and calories low, each cup offers an authentic taste of Latin American coffee, mindful of both flavor and well-being.

For Sonreír Coffee’s new brand and packaging, the goal is to create a vibrant and welcoming design that reflects the core values of joy, connection, premium quality, and sustainability. The rebranding aims to honor the founder’s Mexican American heritage, infusing the design with cultural richness while showcasing the brand’s commitment to sustainably sourced ingredients. By blending tradition with modern aesthetics, the new packaging will celebrate both the ancestral roots and the high-quality sourcing behind each product.

The rebrand emphasizes Sonreír Coffee’s deep roots in Mexican heritage while celebrating a commitment to sustainability and healthy living. At the center of the design is a botanical modern coffee plant silhouette, symbolizing Sonreír’s connection to the origins of their coffee and their close relationships with farmers. The organic nature of the plant underscores the brand’s dedication to sustainable sourcing. The logotype is integrated seamlessly with the coffee plant, creating a cohesive visual identity that is both fresh and vibrant. The font style draws inspiration from common type motifs seen throughout Mexico, where condensed hand made fonts are often used in tightly composed rectangular spaces. This choice reflects the cultural richness behind the brand while giving it a premium, modern, fresh feel—ultimately conveying Sonreír’s promise of bringing joy to every sip.