Pure Intentions Coffee Cold Brew

Pure Intentions Coffee, Charlotte’s first Fair Trade & USDA Organic Certified coffee roaster, provides fresh roasted specialty coffee built on a foundation of innovation, passion and exemplary customer service. They offer varieties from each coffee-producing region in the world, farmed with a focus on environmental sustainability. Pure Intentions Coffee contributes to the local community’s cultural and craft revolution through collaboration, quality growth and education.

Mindful & Good was hired by Pure Intentions Coffee as a design partner in helping to build the brand and create a line of cold brew packaging that evoked the company’s passion and expertise along with its high-quality beans that their team artfully roasts in small batches. The overall approach – classy but with a bit of swagger. The new sophisticated look of its cans with its subtle finishes and iconography summon a delectable anticipation for the pure goodness that’s inside. The new cold brew packaging was a success. With it, Pure Intentions Coffee has been able to grow year round offering a product in warmer months that is ready to drink, refreshing and distributed nationwide in several retailers and hospitality venues including Whole Foods Market, Harris Teeter, Walmart, Hilton Hotels, and more.