Ready To Drink Classic and Nitro Cold Brew

Pure Intentions Coffee Cold Brew


Pure Intentions Coffee, Charlotte’s first Fair Trade & USDA Organic Certified coffee roaster, provides fresh roasted specialty coffee built on a foundation of innovation, passion and exemplary customer service. They offer varieties from each coffee-producing region in the world, farmed with a focus on environmental sustainability. Pure Intentions Coffee contributes to the local community’s cultural and craft revolution through collaboration, quality growth and education.

Mindful & Good was hired by Pure Intentions Coffee as a design partner in helping to build the brand and create a line of cold brew packaging that evoked the company’s passion and expertise along with its high-quality beans that their team artfully roasts in small batches. The overall approach – classy but with a bit of swagger. The new sophisticated look of its cans with its subtle finishes and iconography summon a delectable anticipation for the pure goodness that’s inside. The new cold brew packaging was a success. With it, Pure Intentions Coffee has been able to grow year round offering a product in warmer months that is ready to drink, refreshing and distributed nationwide in several retailers and hospitality venues including Whole Foods Market, Harris Teeter, Walmart, Hilton Hotels, and more.

“In a highly competitive field, our branding and quality are what set us apart to the consumer. Mindful & Good was able to create a brand image and packaging that caught the eye of major retailers we were courting, allowing us the opportunity for additional sales and relationship development simply due to the design of our brand. The overall brand concept Mindful & Good created also allowed ultimate flexibility when we decided to branch into other non-traditional sectors of the market and invest in new products that had the same beautiful design and approachability of our core products.”
– Matt Yarmey, Founder & Director of Coffee, Pure Intentions Coffee

Brand Strategy

Client: Pure Intentions Coffee
Design Director & Designer: Rachel Martin

Fair Trade & Organic
Locally Owned & Operated
Recyclable Packaging
Sustainably Sourced Ingredients