Ready To Drink Classic and Nitro Cold Brew

Pure Intentions Coffee Cold Brew


Pure Intentions Coffee, Charlotte’s first Fair Trade & USDA Organic Certified coffee roaster, provides fresh roasted specialty coffee built on a foundation of innovation, passion and exemplary customer service. They offer varieties from each coffee-producing region in the world, farmed with a focus on environmental sustainability. Pure Intentions Coffee contributes to the local community’s cultural and craft revolution through collaboration, quality growth and education.

Mindful & Good was hired by Pure Intentions Coffee as a design partner in helping to build the brand and create a line of cold brew packaging that evoked the company’s passion and expertise along with its high-quality beans that their team artfully roasts in small batches. The overall approach – classy but with a bit of swagger. The new sophisticated look of its cans with its subtle finishes and iconography summon a delectable anticipation for the pure goodness that’s inside. The new cold brew packaging was a success. With it, Pure Intentions Coffee has been able to grow year round offering a product in warmer months that is ready to drink, refreshing and distributed nationwide in several retailers and hospitality venues including Whole Foods Market, Harris Teeter, Walmart, Hilton Hotels, and more.

Brand Strategy

Client: Pure Intentions Coffee
Design Director & Designer: Rachel Martin

Fair Trade & Organic
Locally Owned & Operated
Recyclable Packaging
Sustainably Sourced Ingredients