October 30, 2024 mindfulandgood

Gen Z is Redefining the Future of Business, and B Corps are Here for It.

B Lab’s latest report reveals that awareness of  B Corp Certification is thriving among young consumers worldwide, especially with Gen Z at the helm. This shift marks a critical movement towards values-driven choices and a demand for genuine, measurable impact.

In the U.S., 50% of consumers under 25 now recognize the B Corp brand—a testament to the next generation’s call for transparency and accountability. For many in Gen Z, working for or supporting a B Corp isn’t just a preference; it’s a priority. They’re reshaping expectations for what it means to lead and grow a responsible business, creating a ripple effect across industries.

As Hazel Horvath, founder of Ecolytics, puts it, “Gen Z has made it clear… they want to work for and buy from companies that share their values.”

At Mindful & Good, we understand the power of purpose-driven brands. As a B Corp Certified design agency, we specialize in creating impactful brands that resonate with today’s consumers. Whether you’re looking to grow brand awareness, align with Gen Z’s values, or drive meaningful change, let’s work together to elevate your impact.

🔗 Dive into the full report linked here to see how B Corps worldwide are making waves and earning trust with tomorrow’s leaders.