Mindful & Good Joins a Global Community of Purpose-Led Businesses that Meet the Highest Standards of Sustainability and Social Responsibility
We are thrilled to announce a remarkable milestone in our journey towards sustainability and responsible business practices. Mindful & Good is now officially B Corp™ Certified, a testament to our unwavering commitment to make a positive impact on the world. Read our official Press Release here.
In this post, we dive into the B Corp Certification process, what it means for business, our clients and how it aligns with our vision for a better future.
About B Corps
Certified B Corporations, or B Corps, are companies verified by B Lab to meet the high standards of social and environmental performance, transparency and accountability. To date, more than 7,000 companies have achieved B Corp certification. These companies span over 160 industries and more than 90 countries.
Why Become a B Corp
Since our founding in 2000, we’ve served as experts and leaders in sustainable design that drives the quadruple bottom line – people, planet, profit and culture. We practice what we preach and are dedicated to using business as a force for good.
It’s been a long standing goal of ours (we started to dabble in the certification process in 2013) to become a B Corp. In 2022, we began taking steps to officially complete the B Impact Assessment. To become a Certified B Corporation, companies thoroughly review the impact of their operations and business model on their workers, customers, communities and the environment and must score a minimum of 80 points on the assessment. After a 12 month intensive process, Mindful & Good is proud to have exceeded this minimum achieving a total score of 101.5 to complete our initial certification. Mindful & Good is proud to join the ranks of other socially and environmentally conscious organizations around the globe, such as Patagonia, Allbirds, and Ben & Jerry’s, just to name a few.
Our B Corp Certification score reflects the collective efforts of our partners and clients. It showcases the alignment of our values with our actions and highlights our commitment to continuously improve our and our client’s impact on the world. The score also serves as motivation to keep pushing the boundaries of sustainable business practices. We acknowledge that the journey towards sustainability is an ongoing one, and we are committed to raising the bar even higher in the future. This accomplishment serves as validation of our ongoing efforts to integrate sustainability and ethical practices into every aspect of our operations and design practice as we grow as a purpose-driven company.
The Certification Process
The B Corp Certification process is not for the faint of heart. It involves a thorough evaluation of a company’s social and environmental performance, accountability and transparency. The comprehensive assessment looks beyond just profits, focusing on the impact a business has on its people, customers, communities and the environment.
During the certification journey, we examined every aspect of our operations and business practices. From supply chain transparency to working with local and independent suppliers, from waste reduction efforts to community engagement initiatives, to each type of client and the impact of their design on the world (eg print materials, packaging, environmental design materials, etc.), each element played a crucial role in determining our score. This process allowed us to identify areas of improvement and reaffirm our commitment to sustainable design practices.
What B Corp Certification Means for Clients
As a Certified B Corp, Mindful & Good provides our clients the assurance of partnering with an agency dedicated to the highest standards of social and environmental responsibility. By collaborating with us, clients align with our shared values, knowing their design projects contribute to positive social and environmental impact. They gain access to a global network of purpose-driven businesses, benefiting from collaborative opportunities, valuable resources and innovative ideas.
Clients can trust that we operate with a high level of accountability and will be forthcoming about our impact, fostering a sense of trust and openness in our client-agency relationship. In addition to our branding and design services, we provide sustainability strategy and consulting to help our clients improve their own social and environmental impact within their business operations and sourcing. By working with Mindful & Good, clients contribute to a larger movement of responsible businesses striving to create a better world. Their support has a ripple effect, inspiring positive change within their industries and communities.
A Call to Collaborate
Becoming B Corp Certified has been an enlightening and empowering journey for Mindful & Good. We are proud to be part of a global movement of businesses striving for a more sustainable and equitable world. Our commitment to being a B Corp goes hand in hand with our mission of Sustainable Design That Ignites Positive Change™, to create products that enhance people’s lives, respect the environment and support communities. We invite you to join us on this journey as we continue to lead with purpose, impact and compassion.
Obtaining B Corp Certification is not the end; it marks the beginning of a new chapter in our sustainability journey. We invite our clients, suppliers and partners, to collaborate with us on this meaningful quest. Together, we can inspire positive change and create a better future for generations to come.