Thoughtfulness and goodness have the power to change the world. They elevate experiences. They are living and breathing practices that make us better humans. Our design process is powered by these values.
As a socially conscious design studio, we are committed to honest, effective and stunning creativity that ignites positive change. We are experts in sustainable and purposeful design that creates the space for brands to evolve, grow and become wildly successful. We are Mindful & Good.
WHAT WE DO
We Design, Evolve & Grow Socially Conscious Brands
We work with sustainable, natural, fair trade, organic and socially conscious businesses from a variety of industries. As diverse and unique as they each are, they share a common ethos – to enhance people’s lives for the greater good.
We support that process by serving as a design partner who can help brands navigate elements that range from socially conscious business strategy and positioning to branding, design, sustainable packaging and natural and specialty retail placement.
WHY SUSTAINABLE DESIGN
Sustainable Design Is Good For People, The Planet & For Business
Consumers are paying closer attention to the brands they make purchases from and are willing to invest in products and services from those that use business as a force for good. The most forward-thinking and successful companies of our future are the ones that prioritize purpose before profit and put design and sustainability first.
Since our founding in 2000, we’ve served as experts and leaders in sustainable design that drives the quadruple bottom line – people, planet, profit and culture.
Work That Makes An Impact
What Our Clients Have To Say
“In a highly competitive field our branding and quality are what set us apart to the consumer. Mindful & Good was able to create a brand image that caught the eye of major retailers we were courting, allowing us the opportunity for additional sales and relationship development simply due to the beauty of our brand. The overall brand concept Mindful & Good created also allowed ultimate flexibility when we decided to branch into other non-traditional sectors of the market and invest in new products that had the same beauty and approachability of our core products.”
“Working with Mindful & Good was lovely. We spent a good three months reviewing, in detail, what we’d already done, what we wanted to keep, and what was missing from the visual voice of our brand. In Mindful & Good’s hands, some of the more complex/overwhelming questions about who we are and how we visually represent that were codified into a clean, elegant language of color, new logo and typography that we use every day, even two and a half years later. As part of the website redesign, sales were up 27% for the quarter following our rebrand with Mindful & Good.”
“Mindful & Good’s talent and vision for brand development have directly impacted the growth of Sweet’s Syrup. Their thoughtful and professional design was a turning point for us, perfectly capturing our company culture, image and commitment to sustainability. Mindful & Good’s excellent work has opened many doors for us and help set us apart from the competition. It is a pleasure to work with Mindful & Good and we can’t recommend them enough.”
“Working with Mindful & Good has been amazing. They rebranded us including our logo, marketing materials and redesigned our packaging which has really elevated our business and brand to be more cohesive between our products. Our new packaging really pops on the store shelf and looks so professional. Their design aesthetic is clean and classic with a fun upbeat vibe. They are great listeners and took the good parts of what we wanted and explained and improved on other areas of the brand. Mindful & Good made our brand even better than what we could have ever imagined.”