Mindful & Good is a B Corp Certified design studio dedicated to creating impactful brands that ignite positive change.
We Design, Evolve & Grow Socially Conscious Brands
We work with natural, organic and purpose-driven businesses in food & beverage, health & wellness and sustainable living. From start-up ventures to Fortune 500 companies, we design impactful brands that draw attention, open minds and drive purpose and prosperity.
OUR INDUSTRY EXPERTISE
Consumer Packaged Goods
Food & Beverage
Health & Wellness
Mind, Body & Personal Care
Natural & Organic Products
Driven To Make A Difference
Since our founding in 2000, we’ve served as experts and leaders in sustainable design that drives the quadruple bottom line – people, planet, profit and culture. We practice what we preach and believe that business should be used as a force for good. As a Certified B Corp, we put people and our planet first and are driven to make a difference in the work that we do.
Work That Makes An Impact
Kind Words From Good People
“In a highly competitive field our branding and quality are what set us apart to the consumer. Mindful & Good was able to create a brand image that caught the eye of major retailers we were courting, allowing us the opportunity for additional sales and relationship development simply due to the beauty of our brand. The overall brand concept Mindful & Good created also allowed ultimate flexibility when we decided to branch into other non-traditional sectors of the market and invest in new products that had the same beauty and approachability of our core products.”
“Working with Mindful & Good was lovely. We spent a good three months reviewing, in detail, what we’d already done, what we wanted to keep, and what was missing from the visual voice of our brand. In Mindful & Good’s hands, some of the more complex/overwhelming questions about who we are and how we visually represent that were codified into a clean, elegant language of color, new logo and typography that we use every day, even two and a half years later. As part of the website redesign, sales were up 27% for the quarter following our rebrand with Mindful & Good.”
“Mindful & Good’s talent and vision for brand development have directly impacted the growth of Sweet’s Syrup. Their thoughtful and professional design was a turning point for us, perfectly capturing our company culture, image and commitment to sustainability. Mindful & Good’s excellent work has opened many doors for us and help set us apart from the competition. It is a pleasure to work with Mindful & Good and we can’t recommend them enough.”
“Working with Mindful & Good has been amazing. They rebranded us including our logo, marketing materials and redesigned our packaging which has really elevated our business and brand to be more cohesive between our products. Our new packaging really pops on the store shelf and looks so professional. Their design aesthetic is clean and classic with a fun upbeat vibe. They are great listeners and took the good parts of what we wanted and explained and improved on other areas of the brand. Mindful & Good made our brand even better than what we could have ever imagined.”
“My team has worked with Rachel and Mindful & Good on multiple projects. They have always delivered a great and well thought out product. And, done so in a timely and professional manner. Their creative approach, incorporating a sustainable and socially conscious ethos, has been a great partnership for our business.”
“Mindful & Good has extreme attention to detail and a keen sense of design when it comes to unveiling your company’s true identity and transforms that into a brand. I am immensely pleased with every step of the process – from start to finish – as well as the final project complete with a brand identity, sub marks, color palettes, sustainable packaging design concepts and brand story. Highly recommend to anyone looking to propel their brand and business forward.”
“Mindful & Good is invested in their clients for the long-term. Rachel and her team have worked with my small pie business at each stage of growth and continues to support my brand every step of the way. Mindful & Good makes our brand grow and shine!”
“Rachel Martin of Mindful & Good is as talented as she is dedicated to sustainability. She and her team helped with our company’s rebrand and new compostable packaging. We couldn’t have been more pleased. She paid attention to every detail and elevated our brand to a level of excellence. This transformation helped advance us into new markets, reach additional retailers, significantly amplified sales and brand recognition with our ideal audience. Mindful & Good was incredibly knowledgeable on several levels of branding, design, business and sustainability. I highly recommend working with them.”
“I have enjoyed working with Rachel and her team at Mindful & Good for many years! She is a very talented designer, listens to what your goals are and executes to perfection!”
“We have worked with Mindful & Good for quite some time. We highly recommend them for all things design especially if you have an interest in being environmentally conscious about your options.”